# Job scroller

> A passive candidate who sees your job in their social feed while not looking for one. They're scrolling, not searching, so the ad has to make them stop first.

- Section: Candidates
- Author: Aron Veraart
- Source: https://aronv.com/glossary/job-scroller

A job seeker is searching. A job scroller is scrolling. Same person maybe, but a totally different mood. The job scroller is on Instagram, TikTok, Facebook or LinkedIn on the couch or on a break, and they weren't planning to think about switching jobs today. Your ad is sitting between a friend's vacation photos and a video about dogs.

That's why a job board ad usually flops in a feed. Job seekers read requirements because they're comparing. Job scrollers don't read anything unless something makes them stop. What makes them stop is something personal and quick: a salary they can compare to their own, a "wait, is this better than what I have?", or a curiosity gap.

And once they stop, don't ask them to apply right away. Give them a small first step instead, like "see the salary," "check if you fit in 60 seconds," or "talk to someone on the team."

## Example

The same nursing job, two versions. On the job board: "Registered Nurse, 32 hours, requirements: license, two years experience." In the feed for the job scroller: "Nurses on our ward don't work more than two weekends a month. See the schedule." The first works for people who are looking. The second works for people who weren't.