# Mobile apply

> Applying for a job from a phone. For lots of roles, the phone is where people first see your job, so if the application doesn't work there, it doesn't really work.

- Section: Job Ads & Applying
- Author: Aron Veraart
- Source: https://aronv.com/glossary/mobile-apply

Mobile apply is simply whether someone can go from seeing your job to sending an application, all on their phone, without it being a pain. And the reality is that many people see vacancies on their phone, in a feed, on a break, in bed, on the train. Very few of them are going to save it and remember to apply later on their laptop.

So a lot of things that seem normal on desktop break on mobile. A CV upload when your CV is on your laptop. Tiny form fields. A login screen. A page that takes forever to load. A wall of text where the salary is somewhere in paragraph six. Each one is a reason to close the tab.

A good mobile apply flow is short, lets people apply without a CV, or with a LinkedIn profile or just a few basic details, and shows the important stuff above the fold. The easiest way to check yours is to open your own ad on your phone and try it, with a timer.

## Example

A care organization sees plenty of clicks on its ads but very few finished applications. When they test on a phone, the form requires a CV upload as the first step. Most nurses in their audience are seeing the ad on their phone during a shift and don't have a CV file on it. They make the CV optional and ask for name, phone number and one question instead. Finished applications go up right away.