Hi, I'm Aron. I market jobs.

Why this site exists

What I see over and over is the same thing. A company needs people, someone puts a vacancy online, and then everybody waits and hopes the right person shows up. I call that post and pray. And when it doesn't work, the answer is almost always "we need more budget," while the real problem is somewhere in the ad, the apply flow or the follow-up.

The thing is, a job is a product. A really good one, actually, better than most of the stuff that gets marketed every day. So you can market it like one: know who you want, give them a reason to stop scrolling, make the next step small, and measure where you lose people.

That's what this site is about. On LinkedIn I share the what, in infographics. Here I give away the how, completely and for free: the frameworks, the templates, the prompts and the scripts. Copy all of it.

What you'll find here

The blog has the frameworks and teardowns, like the job ad scorecard and the hiring funnel leak map. The tutorials are step by step, things you can finish in an afternoon. And the glossary explains the words, from post and pray to cost per qualified applicant.