Blog
Stop posting jobs. Start marketing them.
Recruitment marketing, explained in practice: job ads, campaigns, apply flows and hiring funnels. Every article has something you can copy and use today.
- AI & Hiring8 min
What ChatGPT Says About You as an Employer (and How to Check It in 20 Minutes)
Candidates ask ChatGPT, Perplexity and Gemini about employers before they apply. Run these 5 prompts, log the results, then fix what the AI gets wrong.
- AI & Hiring9 min
Your Next Applicant Is a Bot: Why Smarter Friction Beats More Filters
AI tools let candidates apply to dozens of jobs at once. Here's why longer forms make it worse, and 100 good-friction questions you can copy into your form.
- Tutorial6 min
How to Test 5 Job Titles for Under €200
Run a simple job title test on Meta. Same image, same text, five titles, equal budget. Learn what to measure and how to tell a real winner from luck.
- Job Ads8 min
The Cliché Tax: What Every Cliché in Your Job Ad Costs You
Phrases like dynamic team and competitive salary cost you candidates. The 15 most common job ad clichés, what people hear, and how to rewrite each one.
- Tutorial5 min
How to Turn a List of Duties Into "A Day in the Job"
Swap your list of duties for a real day in the role. A 15-minute interview with 6 questions, a paragraph template, and a before/after example.
- Advertising6 min
Stop Writing Job Ads for Job Seekers: How to Write Feed Ads for Passive Candidates
Most people you want to hire aren't looking. How to write feed ads for passive candidates, with 10 hooks, 5 low-commitment CTAs and a feed ad template.
- Tutorial5 min
The 10-Second Mobile Test
Open your job ad on your phone, look for 10 seconds, and write down what you saw. A quick test with 3 outsiders and a checklist for the top of your ad.
- Tutorial5 min
How to Cut Your Must-Haves to Three
An intake script for the hiring manager that cuts a long requirements list to three real must-haves, plus answers for pushback and a line to copy.
- Hiring Funnel8 min
The Hiring Funnel Leak Map: Find Where You Lose Candidates Before You Spend More
Not enough applicants? Don't raise the budget yet. Map the 9 steps of your hiring funnel, find the biggest leak and fix that first. Diagnosis sheet included.
- Job Ads9 min
The Job Ad Scorecard: 10 Checks to Score Any Job Ad Out of 100
Score any job ad out of 100 with 10 simple checks, from salary to apply time. Includes a copy-paste scorecard table and an AI prompt that scores it for you.
- Employer Brand8 min
What Liquid Death Would Do With a Nursing Vacancy: 5 Consumer Brand Moves for Job Ads
A thought experiment. Five moves from Liquid Death's public marketing, applied to a hard-to-fill nursing job, with 3 ad concepts and a worksheet you can copy.
- Tutorial6 min
How to Get Your Application Under 5 Minutes
Apply to your own job on your phone with a timer, list every field, and cut what you don't need before the first conversation. Includes fields that can go.
- Job Ads7 min
The Applicant Equation: The Math Every Candidate Does Before Applying
Every candidate does the same math before applying. Learn the Applicant Equation, what to change in each part, a before and after, and a prompt to score any job ad.
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