Blog
Stop posting jobs. Start marketing them.
Recruitment marketing, explained in practice: job ads, campaigns, apply flows and hiring funnels. Every article has something you can copy and use today.
- Job Ads8 min
The Cliché Tax: What Every Cliché in Your Job Ad Costs You
Phrases like dynamic team and competitive salary cost you candidates. The 15 most common job ad clichés, what people hear, and how to rewrite each one.
- Job Ads9 min
The Job Ad Scorecard: 10 Checks to Score Any Job Ad Out of 100
Score any job ad out of 100 with 10 simple checks, from salary to apply time. Includes a copy-paste scorecard table and an AI prompt that scores it for you.
- Job Ads7 min
The Applicant Equation: The Math Every Candidate Does Before Applying
Every candidate does the same math before applying. Learn the Applicant Equation, what to change in each part, a before and after, and a prompt to score any job ad.
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Stop posting jobs. Start marketing them.
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