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Stop posting jobs. Start marketing them.

Recruitment marketing, explained in practice: job ads, campaigns, apply flows and hiring funnels. Every article has something you can copy and use today.

All Templates Job Ads AI Prompts AI & Hiring Employer Brand Apply Flow Advertising Testing Copywriting Mobile Hiring Funnel Job Titles Meta Ads Passive Candidates Social Media Intake Metrics Checklists Frameworks

AI & HiringOctober 28, 20268 min
What ChatGPT Says About You as an Employer (and How to Check It in 20 Minutes)
Candidates ask ChatGPT, Perplexity and Gemini about employers before they apply. Run these 5 prompts, log the results, then fix what the AI gets wrong.
Employer BrandJune 13, 20268 min
What Liquid Death Would Do With a Nursing Vacancy: 5 Consumer Brand Moves for Job Ads
A thought experiment. Five moves from Liquid Death's public marketing, applied to a hard-to-fill nursing job, with 3 ad concepts and a worksheet you can copy.

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Stop posting jobs. Start marketing them.

New playbooks, templates and prompts for people who hire, straight to your inbox.

What ChatGPT Says About You as an Employer (and How to Check It in 20 Minutes)

What Liquid Death Would Do With a Nursing Vacancy: 5 Consumer Brand Moves for Job Ads

Stop posting jobs. Start marketing them.