Aron Veraart

Job ad scorecard prompt

If you want to score a bunch of ads fast, paste this into ChatGPT, Claude or whatever you use, with the ad text below it. One thing: AI can't time your application or see your form, so for checks 8 and 9 you'll have to tell it, or check yourself.

Aron VeraartAron VeraartUpdated
Job ad scorecard prompt
You are a recruitment marketer auditing a job ad like a landing page.
Score the job ad below on these 10 checks. Each check gets 0, 5 or 10 points. No other numbers.

1. Searchable job title: is the title something a candidate would type into a job search? (no creative or internal titles)
2. Salary in the first line: is a real salary range in the first line?
3. First 3 lines: do the first 3 lines explain what the job actually is?
4. A day in the job: does it describe a real day in the job instead of a list of duties?
5. Must-haves: are there 3 or fewer hard requirements?
6. One real person: is there a named person with a real quote?
7. Process and timeline: does it explain what happens after applying and how long it takes?
8. Apply time on mobile: [I'll tell you: it takes ___ minutes on my phone]
9. No account or cover letter: [I'll tell you: account required yes/no, cover letter required yes/no]
10. Reason to apply now: is there a concrete reason to apply now (start date, new team, project)?

Scoring:
- 10 = fully there
- 5 = partly there or in the wrong place
- 0 = missing

Give me:
1. A table with each check, the score, and one sentence on why.
2. The total out of 100 and the range: 0-40 leaking, 40-70 average, 70+ strong.
3. The 3 lowest checks, and for each one a concrete rewrite I can paste into the ad. Use only facts from the ad. If a fact is missing (like the salary or a start date), write [ADD: what's missing] instead of making something up.

Job ad:
"""
[paste the job ad here]
"""

How to use it

  1. Copy the prompt with the button in the top right corner.
  2. Paste it into ChatGPT, Claude or Gemini.
  3. Replace the part in brackets with your own job ad, company or details, and send it.

The full explanation, with examples, is in The Job Ad Scorecard: 10 Checks to Score Any Job Ad Out of 100.

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