Careers page
Definition
The part of your website where candidates go to check if they actually want to work for you. It's where your open jobs live, and where people look for proof.
Aron VeraartUpdated Your careers page is your employer brand's home base. Someone sees your ad, gets curious, and then goes to your site to check. Is this a real company? What do the people look like? What's the vibe? What else is open? It's also where many of your job ads actually live and where the apply button sits.
What I see a lot is careers pages that are just a header photo of smiling people in a meeting room, a paragraph about "our values," and a list of jobs. That doesn't answer the questions candidates actually have. A good careers page is specific: real employees with names, what a normal week looks like, what you pay or how pay works, how the hiring process goes and how long it takes.
It matters more now than before, because it's not only people reading it. Google uses it to show your jobs in search, and AI tools pick up what's on it when someone asks what you're like as an employer. If your page says nothing specific, they have nothing specific to say about you either.
Example
A mid-sized engineering firm rebuilds its careers page. Out goes the stock photo and "we're passionate about innovation." In goes a short section per team with a quote from someone who works there, a five-step overview of the hiring process with a timeline, and a clear salary range on every vacancy. Same company, but now a candidate can actually decide.