Job board

A job board is the place most companies think of first when they need someone. You post the vacancy, you pay for a slot or a period, and it shows up between all the other jobs. Some boards are huge and general, some are niche, for one industry, one region or one type of role.

The thing to understand is who's on there. Job boards are full of active candidates, people who are searching right now. That's great when the right person happens to be looking this week. But most of the people you'd love to hire aren't searching at all, so they'll never see your job on a board. That's why a job board on its own easily turns into post and pray: you're only fishing in the part of the pond where everybody else is fishing too.

Job boards still work, as long as you treat your ad there like it's competing on a shelf. Same list, same layout as every other job, so your title and your first lines have to do the work.

Example

A logistics company posts a planner vacancy on a general job board and a niche board for supply chain people. The general board brings in a lot of applications from people who apply to everything. The niche board brings in fewer, but more of them actually fit. They keep the niche board and move the rest of the budget to feed ads, to reach the planners who aren't looking.