Google for Jobs

When someone googles something like "warehouse job near me", Google often shows a special job box above the normal results, with titles, companies, locations and filters. That's what everybody calls Google for Jobs. Google itself just calls it the job search experience in Search.

The way you get in there isn't by paying. Your vacancy page needs JobPosting structured data, a bit of code that tells Google this page is a job, with a title, description, company, location and date. That makes your job eligible, but Google is clear that it doesn't guarantee it'll show up. It's also not available in every country, so check Google's list of supported regions before you count on it.

What I like about it is that it's free reach from people who are searching for exactly your kind of job. What I see a lot is that companies' own careers pages miss the markup, so their jobs only appear through job boards that did add it, and the click goes to the board instead of to them.

Example

A hospital notices their nursing vacancies show up in the Google job box, but always via a job board. Their own careers page has no structured data. Their developer adds JobPosting markup to the vacancy template, and after Google recrawls the pages, the hospital's own listings start appearing next to the board's version.